Learning Lab Proposals
The Cocktail District Learning Lab is an area designed to educate event guests on the basics of making a good cocktail with your brand. We recommend that participating brands come with supplies for 48 guests to measure, pour, shake or stir, and garnish one cocktail as they make it with your guidance. This stage also provides opportunities to do tastings. This is a great opportunity to educate consumers on your brand, create brand affinity, and even give away a little swag to those that participate.
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